Vision
Leadership in the quality of higher education and scientific research, and building a globally competitive university through academic excellence, institutional innovation, and sustainable development.

Mission
To lead the university’s path toward excellence by embedding comprehensive quality standards, fostering innovation and continuous development in academic and administrative performance, ensuring globally competitive educational and research outcomes, and contributing to community service and sustainable development.

Objectives

• Embedding a culture of quality as an institutional value and a daily practice across all university sectors.

• Developing an academic and research environment that fosters creativity, innovation, and adapts to global changes.

• Ensuring all academic programs comply with national and international accreditation standards.

• Implementing precise evaluation and monitoring systems to enhance academic and administrative performance.

• Supporting colleges and departments in carrying out continuous improvement initiatives and achieving institutional excellence.

• Strengthening the university’s reputation in local and global rankings through tangible achievements.

• Aligning educational outcomes with labor market requirements and enhancing community service.